SmartSynch News
SmartSynch® Ad Campaign Garners National AccoladesMississippi-based Firm Recognized for Advertising Excellence Jackson, Miss. — March 13, 2006 SmartSynch, a global leader in wireless technology for the energy industry, has received the Advertising Excellence Award given by Baxter Research, Electric Light & Power Magazine and Utility Automation & Engineering. SmartSynch’s new ad campaign, called “Lightning in a Bottle,” is running in selected industry publications and was featured at the DistribuTech 2006 Conference and Trade Show in Tampa, Florida (February). “SmartSynch has always had bold and innovative award-winning products and we are grateful for the recent recognition of this bold and innovative advertising campaign,” said Stephen D. Johnston, SmartSynch’s chief executive officer. “The image of catching lightning in a bottle represents SmartSynch’s successful quest to build pioneering technologies for advanced metering applications. We believe the ad concept is in large part a reflection of the overall creative energy with which we serve our customers.” The ad leads with the phrase “Embrace the power of information,” and features a man—who happens to bear a striking resemblance to Thomas Edison—standing in a thunderstorm holding three jars containing lightning bolts. The stark illustration is part of a carefully concepted campaign which alludes to the ability of SmartSynch’s smart metering solution to harness electrical usage data instantly and efficiently. The ad can be viewed at www.smartsynch.com. “We sought to create a striking metaphor that conveys the essence of what our solution provides our customers,” said Ravi Raju, SmartSynch’s Director of Marketing. “Our smart metering system helps utilities capture and control up-to-the-second usage and diagnostic data—all within an elegant under-the-glass package.” According to Baxter Research, the award was given “in recognition of outstanding overall readership of SmartSynch’s advertisement as compared to all other advertisements.” SmartSynch is a leading provider of wireless smart meters in North America, having sold over 90,000 at 50 major utilities. SmartSynch’s core product, the SmartMeter TM System facilitates real-time acquisition of critical usage and rate data from electricity meters via public wireless networks and the Internet. During the past five years, SmartSynch has deployed more poly-phase meters with embedded wireless communications than all other North American companies combined, with over 25,000 Megawatts and over $9 billion of annual revenue serviced by SmartSynch technology. EL&P and UA&E are national trade publications serving the electrical power industry. Baxter Research Inc. conducts custom surveys for business associations, magazines, advertising agencies and advertisers. Baxter provides fieldwork and analysis in over 1100 U.S. and international markets via e-mail, Web-based and mail-survey methodologies for data collection.
Contact SmartSynch Today >> |
Educational MaterialFeel free to review our white papers and other educational material. |